Smart PPC Services

Understanding Search Engine Optimisation

PPC (pay per click) is an internet marketing advertising solution where clients pay a nominal fee each time a potential client clicks on their link. This form of marketing has proven highly successful in increasing website traffic and boosting conversion rates (visitors that convert into customers).

The most popular form of PPC is search engine advertising. This allows the advertiser to bid for their advert placement in search engine results, using selected keywords related to their industry. As soon as a potential client clicks on the link they are redirected to the website for a small fee.

At Smart Source we provide a complete PPC management service to our clients, which includes keyword and customer research and analysis through to setting up a strategic campaign to achieve the best results. We set up PPC landing pages optimised to achieve the best conversion rate. We know what search engines are looking for when it comes to PPC campaigns to ensure their users receive accurate and useful information.

Google Adwords is probably the most popular PPC advertising solution available. It enables the creation of adverts that appear in Google search results. The benefit is as the customer you set your PPC budget. We will design a number of advertisements and award the best performing ads with the majority of the budget. With regular monitoring, we are able to make necessary adjustments to poor performing adverts to ensure you achieve a high volume of traffic to your website as a result.

The Facts About PPC

The facts prove that PPC management services are highly effective as part of any internet marketing campaign with 65% of people clicking on Google Ads. 41% of people will click on the top three paid adverts, while PPC visitors are fifty percent more likely to make a purchase, when compared to normal organic traffic.

Search ads can increase brand visibility by eighty percent with Google, Yahoo and Bing being the top choices of pay per click services. If you are targeting your local audience, then you will be pleased to note that 75% percent of people searching local that found the information they are looking for through PPC will visit the store.

Our expert team will provide a complete PPC marketing service to our clients, to ensure you achieve the best end result. We focus on conducting a thorough keyword analysis, ensuring keyword relevance while putting a PPC keyword list together that will attract your audience and help to improve website traffic.

We develop high quality landing pages which are optimised to persuade visitors to visit your site with a clear call to action. With our monthly services, we will regularly monitor your adverts to ensure that they are achieving the best results in the long run. Based on your set budget, we will develop adverts that are relevant to your industry, setting a budget per advert. With regular monitoring we are able to identify the success of each pay per click advert, ensuring you always put your best foot forward when it comes to your online marketing campaign.


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